Category: Uncategorized

Boyd Sleep Makes Aggressive Product Push

David Perry – Furniture Today – 07/30/17 LAS VEGAS — While some bedding producers go light on introductions at the July market here, it’s full speed ahead for Boyd Sleep. New air beds, waterbeds, hybrid beds and memory foam beds are set for launch.

Boyd Introduces New Innovations At Las Vegas Market

Sleep Retailer – 07/26/17 Boyd Sleep is coming to the summer Las Vegas Market armed with a variety of new bedding products that meet a wide range of sleep needs and preferences. The company will show two air collections, including one under the Thomasville Synchrony brand and the other under Boyd’s own SensAire line. The […]

Boyd Sleep Reflects Broader Bedding Assortment

David Perry – Furniture Today – 05/25/17 ST. LOUIS – Boyd Specialty Sleep, one of the industry’s oldest producers of specialty sleep sets, has expanded its product line into more traditional offerings and has now changed its name to reflect is broader offerings. Boyd Sleep is the company’s new name.

Boyd Specialty Sleep Changes Name, Logo to Modernize Identity

Larry Thomas – Home Furnishings Business – 05/24/17 Boyd Specialty Sleep has changed its name and logo as part of a re-branding effort to better reflect its extensive product lineup. “Having dropped the word ‘specialty’ from our company name, the new Boyd Sleep brand communicates to retailers that we offer today a more broad-based group […]

Boyd: Sleep Metrics Program Changes Bedding Game

David Perry – Furniture Today – 10/06/16 ST. LOUIS — Boyd Specialty Sleep’s new Sleep Metrics proprietary diagnostic selling program, now being licensed to retailers around the country, uses science to help consumers find the mattress that is just right for them, company officials said.

Boyd Licensing Sleep Metrics Program

David Perry – Furniture Today – 09/07/16 ST. LOUIS – Boyd Specialty Sleep has announced a new program to license its Sleep Metrics diagnostic selling system to retailers across the country. And the retailers don’t need to carry Boyd’s bedding lines. Boyd officials say their company may be the first industry producer to offer its […]

Boyd Specialty Sleep Expands Licensing of Sleep Metrics

Bed Times Magazine – 09/16 ST. LOUIS—With plans to license its patented Sleep Metrics® technology to any retailer—whether or not it sells Boyd-branded products—Boyd Specialty Sleep may be the first industry producer to offer its own proprietary, computer-based selling  process for use with any mattress brand and for any store or sales platform.

Boyd Introduces New Broyhill Hybrid Line

David Perry – Furniture Today – 08/13/16 LAS VEGAS — Boyd Specialty Sleep once again comes to this bedding-rich market with a full slate of product introductions. Don’t tell President Denny Boyd that the summer market here is often light on new bedding models. He continues to march to a different bedding drummer.