Category: Uncategorized

Boyd continues aggressive product launch strategy

David Perry – Furniture Today – 01/27/20 LAS VEGAS — Boyd Sleep continues its aggressive product introduction strategy, bringing a number of new beds to the winter Las Vegas Market. The company is also boosting support for its Nautica Home Program with the introduction of a new website and a new marketing program, which launched […]

Boyd Sleep says it’s in the groove with its newest bedding introductions.

David Perry – Furniture Today – 07/26/18 The St. Louis-based bedding producer, known for its broad product launches here, says it is reaching out to young consumers and young Millennials with its new Groove Tie Dye program, featuring five and seven-inch mattresses and other products. The program also includes an inflatable air mattress with pump, […]

Boyd Sleep Las Vegas portfolio includes new inflatable guest bed lineup and new adjustable base

Bed Times – Feb 1, 2018 St. Louis, Mo. — Boyd Sleep™ expands its Las Vegas Market offerings with a new lineup  of inflatable guest airbeds, upgrades to its current Broyhill® and Boyd Sleep™ Mattress  and adjustable base programs.   All products are boxed and may be shipped UPS.   According to president Denny Boyd, the company will show in its B-901 space six new inflatable […]

Boyd Sleep Makes Aggressive Product Push

David Perry – Furniture Today – 07/30/17 LAS VEGAS — While some bedding producers go light on introductions at the July market here, it’s full speed ahead for Boyd Sleep. New air beds, waterbeds, hybrid beds and memory foam beds are set for launch.

Boyd Introduces New Innovations At Las Vegas Market

Sleep Retailer – 07/26/17 Boyd Sleep is coming to the summer Las Vegas Market armed with a variety of new bedding products that meet a wide range of sleep needs and preferences. The company will show two air collections, including one under the Thomasville Synchrony brand and the other under Boyd’s own SensAire line. The […]

Boyd Sleep Reflects Broader Bedding Assortment

David Perry – Furniture Today – 05/25/17 ST. LOUIS – Boyd Specialty Sleep, one of the industry’s oldest producers of specialty sleep sets, has expanded its product line into more traditional offerings and has now changed its name to reflect is broader offerings. Boyd Sleep is the company’s new name.

Boyd Specialty Sleep Changes Name, Logo to Modernize Identity

Larry Thomas – Home Furnishings Business – 05/24/17 Boyd Specialty Sleep has changed its name and logo as part of a re-branding effort to better reflect its extensive product lineup. “Having dropped the word ‘specialty’ from our company name, the new Boyd Sleep brand communicates to retailers that we offer today a more broad-based group […]

Boyd: Sleep Metrics Program Changes Bedding Game

David Perry – Furniture Today – 10/06/16 ST. LOUIS — Boyd Specialty Sleep’s new Sleep Metrics proprietary diagnostic selling program, now being licensed to retailers around the country, uses science to help consumers find the mattress that is just right for them, company officials said.