Branded Collections Hugely Successful
In early 2013, Boyd Sleep entered into a licensing agreement with Heritage Home Group, LLC that allowed Boyd Sleep to market mattresses and other sleep products under several of Heritage Home’s well-known brands, including Thomasville®, Broyhill®, and Drexel Heritage®. These revered brands transfer seamlessly to the mattress and sleep accessories category and speak to consumers who are interested in a quality night’s sleep.
According to Heritage Home “Boyd Specialty Sleep is a well-respected leader and a pioneer of innovative sleep products in the industry. They have a shared commitment to successfully develop each branded collection to reflect the positioning and heritage of each of our brands, and we are very excited to have them as a new licensing partner.”
In 2019, Boyd Sleep entered into a new licensing partnership with Authentic Brands Group (ABG) that allows Boyd Sleep to continue marketing mattresses and other sleep products under the Thomasville® and Drexel Heritage® brand names. In addition, Boyd Sleep now proudly licenses products under the Nautica and Henredon brand names.