Boyd Sleep Makes Aggressive Product Push
David Perry – Furniture Today – 07/30/17
LAS VEGAS — While some bedding producers go light on introductions at the July market here, it’s full speed ahead for Boyd Sleep. New air beds, waterbeds, hybrid beds and memory foam beds are set for launch.
Once again the St. Louis-based company comes to market fully armed with a number of new and updated bedding products — all of which can be boxed and shipped. Those products are designed to meet a wide variety of sleep needs and preferences, said Denny Boyd, president.
Boyd, which exhibits in World Market Center B-901, is showing two air collections, one under the Thomasville Synchrony brand and the other under Boyd’s own line, now called SensAire. Both lines offer independent adjustability on each side of the bed.
Four new Synchrony models and six new SensAire beds now have higher profiles, which include new Gellux gel-infused foam layers and new temperature-regulating covers like Ice Fiber and fabrics with Intellitemp. Intellitemp is a temperature-regulating technology in a fabric that adapts to a sleeper’s body temperature, providing warmth in winter and coolness in summer, the company said.
Retail prices for the Thomasville Synchrony beds range from $1,999 to $3,999 and range from $1,499 to $2,999 for the Boyd SensAire models.
Also on the market agenda are new waterbeds that Boyd describes as “an upgrade in the fashion of mid- and deep-fill versions. Expected to retail from $1,199 to $2,499, the flotation models sport contemporary fabrics with waterfall constructions and are available in heated and non-heated versions.
Under its Responda-Flex memory foam line, Boyd also is presenting several new 12-inch models with layers of gel memory foam, highly resilient latex, support foams and the company’s patented edge support around the perimeter. The new UPS-able mattresses are set to retail at $999.
Also priced at $999 is a ninth model added to Boyd’s InnerFlex hybrid line.
Designed with a more traditional quilted look, the bed features black tape edging and Ice Fiber fabric with black accents around the perimeter. Under the Ice Fiber is gel memory foam, comfort fiber and an encased-coil unit.
Boyd’s market portfolio also includes two new adjustable, shippable bed bases. The $299 model is an all-metal power version with a wired hand control that offers head and foot settings. The $699 power base can be put on a platform bed with a deck on it. “This specially engineered second model is our first entry into a zero clearance version,” Boyd said.
Six to eight new platform beds featuring mostly contemporary styling also will be introduced in Las Vegas. The metal designs, some with unique hand finishes, are
priced from $199 to $499 while the black, white and gray upholstery versions are primilarly priced and feature new combinations of linen and faux leather. “All of our platform beds now ship in a single box,” Boyd pointed out.
A new wheeled rollaway guest bed is also on tap. The bed has a four-inch, gel-infused foam layer with a canvas panel on top. Like a trampoline, the canvas is attached to springs around the perimeter of the bed, which allows for extra comfort and wheels and requires no assembly tools, the company said.
Another introduction is TopAire, a new air-inflated topper that “turns any queen or king bed into an air bed,” Boyd said. “Placed beneath the fitted sheet, the topper has dual sides for independent firmness adjustment and a single electric pump that can be used to inflate or deflate on either side of the bed.”
TopAire inflates in less than 30 seconds and is set to retail at $299 in queen and $399 in king.