David Perry – Furniture Today – 07/26/18
The St. Louis-based bedding producer, known for its broad product launches here, says it is reaching out to young consumers and young Millennials with its new Groove Tie Dye program, featuring five and seven-inch mattresses and other products. The program also includes an inflatable air mattress with pump, a roll-up bed, a foldaway bed, a matching Tie Dye Platform Bed, and a cluster memory foam pillow.
“We are very excited about the Groove Collection,” said Denny Boyd, president. “This is the first time we have created a collection that extends across all our product categories.”
In addition, Boyd’s Broyhill and Boyd Sleep memory foam and engineered latex mattresses are receiving new color box packaging, and upgrades and additions are being made to the company’s roll-away, foldaway and inflatable guest airbeds programs. A new platform bed, a ready-to- assemble headboard, and a zero clearance adjustable base will be shown. All products are boxed and can be shipped UPS.
Also, on tap are thirteen new inflatable guest airbeds as Boyd Sleep continues expanding its focus on mass merchant retailers, the company said. Presented under the Beautyrest brand are 15-inch to 18-inch profiles with inset and hand-held pumps with expected retails from $99 to $149. Three new models are additions to the Beautysleep Outdoor collection with expected retails from $69 to $99.
Premium inflatable guest bed models with recommended retails ranging from $119 to $299 include the 22-inch Presidential model featuring Duratex Fusion Technology to prevent stretch and ensure that the desired firmness level is maintained. Premium 18-inch models feature Everfirm pressure-sensing dual pump technology, and Corduroy and PolyFusion never leak fabric technology with a selection of tri zone lumbar support and offset coil support. The 16-inch Curves model from the new designer series with an expected retail of $119 features a rounded edge design with Duratex fusion technology and a patented handheld pump.
New models in the Boyd Sleep Ventura memory lineup include premium 12-inch models with Ice Fiber fabric cover and open cell and airgel memory foams. Updates to the company’s Sensa Flex engineered latex line include contemporary Ice Fiber fabric covers and Gellux engineered latex.
A new zero clearance Adjusta-Flex wireless lifestyle adjustable base also will be shown. The contemporary styled Adjusta-Flex features a grey upholstered deck with both zero-clearance and three optional adjustable leg heights. Features also include a wireless hand control with head and foot articulation, zero gravity and anti-snore positions. The expected queen retail is $899.