Sleep Retailer – 01/22/20
Boyd Sleep is heading to the winter Las Vegas Market with an array of new product offerings across its portfolio of brands. The updated Nautica Home collection features five mattress options and is supported by an array of new digital resources. Additionally, the company is also unveiling a new addition to its Innerflex Hybrid Innerspring mattress line-up.
Retailing from $599 to $999, the Nautica Home collection features an array of features and benefits. The memory foam models include a 10-inch mattress made with Celliant responsive fiber technology that captures the body’s natural energy to help rejuvenate and refresh, while the 12- and 14-inch models feature the company’s IceLux cool-to-the-touch fabric that regulates body temperature to help facilitate falling asleep.
Rounding out the Nautica Home assortment are 12- and 14-inch hybrid innerspring models that feature the company’s body adaptive gel. These mattresses are designed to automatically adjust and contour to the individual shape and sleep style, providing pressure reducing comfort and support. All Nautica Home mattresses are made with CertiPUR-US certified foams and are designed to pair well with adjustable bed bases.
In addition to the new mattresses, Boyd Sleep has also updated its Nautica Home Program with the launch of a new website: https://www.boydmattresses.com/nautica. In addition to highlighting the five-bed lifestyle brand collection, the new site also includes a dealer locator and the patented Nautica Home Mattress Selector feature to assist with the shopping process: https://boydmattresses.com/nautica/sleep-metrics. Earlier this month, the company also launched the Nautica Home Social Media PPC and Digital Display Ad campaign.
Boyd Sleep is also adding a new option to its Innerflex Hybrid Innerspring line. The Ava is a 12-inch premium styled euro-top model with gel memory foam, wrapped tri-zone pocket coils, edge support and with a dark side panel. The Ava model economically ships compressed for delivery via UPS or Fedex.