Boyd continues aggressive product launch strategy

Boyd continues aggressive product launch strategy

David Perry – Furniture Today – 01/27/20

LAS VEGAS — Boyd Sleep continues its aggressive product introduction strategy, bringing a number of new beds to the winter Las Vegas Market.

The company is also boosting support for its Nautica Home Program with the introduction of a new website and a new marketing program, which launched earlier this month nationwide. The new website,, highlights the Nautica Home American lifestyle brand five-bed collection, with retails from $599 to $999.

Featured on the site to assist with mattress selection are a dealer locator and the Nautica Home Mattress Selector.

Nautica Home Memory Foam models include a 10-inch model featuring Celliant responsive fiber Technology that captures the body’s natural energy  to help rejuvenate and refresh, while 12- and 14-inch models feature the company’s IceLux cool-to-the-touch.

Rounding out the Nautica Home assortment are 10-inch and 12-inch hybrid innerspring models featuring body adaptive gel to automatically adjust and contour to individual shape and sleep style.

All Nautica Home mattresses are made with CertiPur-US certified foams, and all models are designed to pair with adjustable bed bases. 

An addition to the Boyd Sleep Innerflex Hybrid Innerspring line is Ava, a 12-inch premium-styled euro-top model with gel memory foam, wrapped tri-zone individually wrapped coils, edge support and a dark side panel. The Ava model ships compressed for delivery via UPS or FedEx.

Extending the decorative platform bed lineup is Salerno, an easy-to-assemble platform bed with a pre-assembled drawer base. The contemporary styled, upholstered linen platform storage bed comes in charcoal, light gray and eggshell, and it includes two underbed storage roller drawers with side glides. The Salerno storage bed ships in one box via UPS and is priced to retail at $699.

A second addition to the decorative bed collection offering maximum flexibility of use is the Artesia customizable headboard. The customizable panel headboard may be adapted to the size of wall or bed as desired. Shipping in one box, the Artesia is available in linen, velour and faux leather in black, red, gray and ocean blue, and is set to retail at $229.

A final update in the category is the 14-inch Uplift pedestal bed base. Its specialized stabilizing system improves durability and is now available in black or white. It includes a 12-slat support system and a headboard attachment kit. Assembling in less than 10 minutes, the Uplift Perfect Pedestal Platform base targeted retail of $119.

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