David Perry — Furniture Today – 06/07/11
ST. LOUIS — Boyd Specialty Sleep is introducing its first-ever mattress topper program featuring three memory foam options in response to what the company says is stepped-up demand from retailers.
The new Boyd Responda-Flex toppers – in two-, three- and four-inch heights – incorporate either solid memory foam or a combination of convoluted memory foam for contouring support, plus a firmer secondary foam layer for extra support, said Denny Boyd, CEO of Boyd Specialty Sleep. Priced to retail from $99 to $399 in queen-size, the toppers feature off-white covers that are removable and machine-washable.
“The vast majority of toppers sold today are uncovered blocks or slabs of foam,” Boyd said. “Our objective was to differentiate and elevate the quality and look of our offerings, which is why Responda-Flex toppers are aesthetically styled, have a lifestyle-based selling story and include attractive POP materials.”
The three- and two-inch products feature convoluted memory foam layers under either a velour cover or a 300 thread count natural cotton/polyester fabric, respectively. The four-inch topper is a solid, non-convoluted memory foam layer covered in a bamboo-based rayon fabric. The entire topper collection uses various densities of Boyd’s open-celled memory foam, called Responda-Flex, which is highly permeable, breathable and temperature sensitive, the company said.
Boyd, who said his company will offer the new program to retailers nationwide, said the topper demand has increased significantly during the economic downturn. “For many consumers who can’t afford to buy a new bed and are seeking a better night’s sleep, the plushness and support of a properly constructed topper can mitigate the declining support in a mattress that’s nearing the end of its lifecycle,” he said.
“Toppers also help eliminate mattress returns, particularly if a new bed is perceived as too firm. The retail salesperson can then provide a topper that delivers pressure support to the body, creating increased comfort for the sleeper.”