Christopher Schriever — Bedroom Magazine – 06/12
A prodigious innovator of myriad sleep accessories since 1977, Boyd Specialty Sleep’s portfolio of new accessory products provides ample proof that its already strong commitment to the category has only intensified.
The St. Louis, Missouri-based specialty sleep accessory producer is adding two new pillows to its existing series, which already features six different styles. And, the new roll-outs do not end there. Boyd is also introducing a redesigned Natural Flex® latex topper; a new Purify® mattress protector and two new decorative bed platforms, which will expand its current range of 10 frame designs. Every Boyd sleep accessory product is designed to be UPS-shippable.
“Retailers who add sleep accessories to their range of merchandise will find that they can be a very lucrative addition to their inventory, especially if they understand how to showcase their quality and affordability to buyers,” explained president Denny Boyd. Offering accessories such as pillows, toppers, protectors and decorative frames give customers more options and improve their sleep comfort and quality. These items also offer retailers a golden opportunity: to educate customers that the quality sleep involves, not just buying a mattress but creating an entire, multi-faceted sleep environment.
Boyd’s new LUNA LUX™ and Seasons™ pillows, each of which carries a five-year warranty, feature two vastly different looks, feels and functions. The semi-circular-shaped LUNA LUX pillow— designed to provide ergonomic comfort for sleepers of all height and weight ranges—is made of MicroTec™ Gel memory foam, covered in an off-white “teddy bear” velour fabric that’s removable and washable. Expected to retail at $39.99 (standard size), the pillow has gray piping that outlines its unique, half-moon form.
The new Seasons pillow provides sleepers the choice of a cool surface to offset high temperatures during the warmer months and a warmer surface during the cooler months— all in one pillow. At $59.99 retail (standard size), the twosided, conventionally shaped Seasons pillow is made of molded memory foam. The cool sleeping slide features a solid gel layer that is affixed to the foam’s surface and a micro-cell stretch knit cover, finely perforated at the edges, which enables the pillow to “breathe” as a sleeper shifts position. The warm sleeping side offers the comfort of the molded memory foam, covered with Boyd’s soft, teddy velour fabric.
Also headlining the producer’s accessory intros for the Las Vegas market, are a new Natural Flex two-inch topper, which is expected to retail at $299 in queen. The Natural Flex topper features high-quality latex encased in a stretchable honeycomb-like knit fabric quilted with layers of polyester comfort fibers.
Boyd is also introducing a redesign of its Purify® Mattress Protector; at $49.99 in queen, it’s air-permeable and water- and stain-proof.
Finally, the company is making perhaps its most dramatic sleep accessory presentation in this market with two new, modern platform bed frames at “price points that will make sense to any mattress store,” Boyd noted. At $399 each in queen, both decorative frames feature steel tubing in a black matte powder-coat finish, with copper-finish accents. “The design is intended to be sleek, sharp and contemporary,” said Boyd. “Retailers will recognize that the price of the frames doesn’t overpower the price of the mattress.Shoppers will appreciate the level of styling and design they get for the purchase price.” The City Silhouette model has S-shaped sides and features leather-like black headboard supports. Its sister model, Urban Eve, offers C-shaped side styling and a copper-finish pillow support bar.
Other innovative sleep accessory products on display in Boyd Specialty Sleep’s B-901 showroom include patent-pending designs, such as the East Adjust™ manually adjustable bed base, the Comfort Ease® foldaway guest bed, and the Bonus Base™ platform frame with optional canvas pull-out Hide-A-Way Drawers™ for under-bed storage. “The better retailers are putting more time and effort into selling sleep accessories and they’re seeing the results,” Boyd concluded. Our objective is to continue to develop this important and profitable sleep category.”