Licensing

Brand Licensing

Branded Collections Hugely Successful

In early 2013, Boyd Sleep entered into a licensing agreement with Heritage Home Group, LLC that will allow Boyd Sleep to market mattresses and other sleep products under several of Heritage Home’s well-known brands, including Thomasville®, Broyhill®, Lane® and Drexel®. These revered brands transfer seamlessly to the mattress and sleep accessories category and speak to consumers who are interested in a quality night’s sleep.

According to Heritage Home “Boyd Specialty Sleep is a well-respected leader and a pioneer of innovative sleep products in the industry. They have a shared commitment to successfully develop each branded collection to reflect the positioning and heritage of each of our brands, and we are very excited to have them as a new licensing partner.”

The August 2008 Furniture Brands International Consumer Segmentation Study analyzed Internet searches of national home furnishings brands and compiled a list that ranked their value and strength with consumers. All Heritage Home brands placed in the top 10, with Thomasville and Broyhill holding down second and third place, respectively. We believe that our licensed brands bring an additional level of trust and name recognition to our specialty sleep offerings.